7 Highly Effective Types of Content You’re Not Doing at the Moment
More and more business owners are jumping ship to promote their products and services through content marketing. 45% of businesses have increased their expenses for this marketing strategy, according...
View ArticleCustomer Needs, Catchy Designs and a Call to Action: Designing a Winning Booklet
(Source) An effective way to reach customers with the expertise of your company is through booklet marketing. This strong form of communication makes use of the natural attraction that humans have to...
View ArticleFour Social Media Apps to Boost Lead Generation Efforts
It is no secret that the speed and vast information available on the Internet is a benefit to businesses looking to expand customer base. Marketing company Business 2 Community reports that 80 percent...
View Article10 Free Curation Tools for Publishing Highly-Targeted Content
Not all ideas you present in your content are fresh ones. Strange enough, that’s okay. Although we strive to come up with new and innovative ideas in relation to our business, why bother pulling your...
View ArticleHow to Leverage Price Premium by Building Brand Equity
According to David A. Aaker in his article “Measuring Brand Equity Across Products and Markets,” the price premium is indicative of a brand’s strength. People are willing to pay more for higher-priced...
View Article5 Non-Traditional Ways to Access Capital in 2013
(Source) According to the Small Business Access to Capital Survey conducted by the National Small Business Association, 53% of businesses are unable to grow their operations without proper funding....
View ArticleRaising Capital Through Your Crowd – 4 Examples and Tips on Running a...
(Source) The difficulty of getting your loan application approved by the bank has forced most business owners to take more unconventional approaches to gaining access to capital. Thus, crowdfunding is...
View ArticleOnline Marketing Done Right – Q&A with Tresnic Media’s Todd Giannattasio
Growing your business involves creating of a plan that lets you develop your core services. That’s what Todd Giannattasio, President of Tresnic Media, has done. By delivering a high-quality experience...
View ArticleHow Marketing Automation Makes Lead Acquisition and Customer Retention Much...
Time, money, and effort are three key proponents that determine productivity of doing marketing for your business. Productivity, in this case, is the ability to convert leads into customers and...
View Article3 Businessmen Who Failed Before Becoming Successful
Though the man was a product of fiction, Dr. Thomas Wayne’s words ring true for just about every aspect of existence. Every setback, defeat, or failure we experience has the potential of teaching us a...
View ArticleSmarter Business with Smartphones – Increase Business Productivity with 6...
Editor’s note: Smartphones are playing a bigger role in helping manage your business. In this guest post, James Stewardson discusses the different apps business owners can use to become more efficient...
View ArticleBeing Sensitive is Smart – Emotional Intelligence as Basis for Hiring Employees
Imagine two equally talented individuals vying for the same job position in your company. Looking on their professional experiences and aptitudes, you can’t go wrong with choosing one over the other....
View ArticleEmpowered Employees, Inspired Business – 4 Simple Ways to Motivate Your People
Editor’s Note: The quality of production employees contribute determines the success of a business. In this guest post, Josh Hervall lays down suggestions on how to get your employees motivated while...
View Article10 Customer Service Mistakes That Can Kill Your Business…and What to Do about...
The U.S. economy has been showing signs of growth, but recovery remains sluggish – although sales are strong, the projected 0.4 GDP growth rate in the fourth quarter remains the weakest in four years....
View ArticleAvoid These Horrible Branding Practices When Creating Your Company Logo
A carefully designed logo is vital if you intend for your business to be taken seriously. Which is why you need to be aware of awful mistakes that people commit on their designs. In this post, we look...
View Article4 Ways to Treat Your Marketing Strategy Like a Well-Maintained Car
Editor’s note: The secret that keeps a car running all these years is dependent on how the owner takes care and maintenance of the vehicle. In this post, Jessica Greenberg draws the analogy of a...
View ArticleNo Money? No Problem! Essential Advice When Launching Your Startup on the Cheap
There comes a point in your lives where you imagine working for yourself without a boss telling you what to do. However, what keeps this from becoming real is the lack of capital to start your own...
View ArticleCustomer Outreach for Your Small Business Made Easy…and Affordable!
An inexpensive promotional strategy that builds leads and sales to your business is the Holy Grail of marketing. On one hand, there are affordable marketing tactics available but rarely bring...
View ArticleWhat Not to Do with Your Business Website
There are lots of opportunities for marketing and business for many types of companies, but developing a good business website takes time. Too often, businesses rush into the design and establishment...
View ArticleRaising Capital Through Your Crowd – 4 Examples and Tips on Running a...
(Source) The difficulty of getting your loan application approved by the bank has forced most business owners to take more unconventional approaches to gaining access to capital. Thus, crowdfunding is...
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