3 Reasons Why You Need to Send Holiday Postcards This Season
The year is about to end and the holiday season is underway. A lot of businesses, small and big companies alike, are all systems go on their holiday promotional plans. I’m sure that you too... The post...
View Article5 Essential Tips for Effective Holiday Card Marketing
The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season...
View Article19 Perfect Motivational Tweets to Boost Your Productivity
With all the stress of entrepreneurship, running a business, or heading to the office day after day, I’m sure most of us need a little pick-me-up after we wake up every morning. My personal choice...
View ArticleHow Leaf Business Cards Make Strong Connections
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even...
View Article6 Reasons to Consider a Product Packaging Redesign
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item...
View Article30 Environmentally Aware Earth Day Poster Ideas
More than 40 years ago, Earth Day was nothing more than a summit for people to discuss pressing environmental concerns from a grassroots level. Earth Day Celebration Started by United States Senator,...
View ArticleHow the Printing Press Changed the World
In a previous post, we answered the question “Why is Printing Important?” and we briefly touched the topic of the printing press invented by Johannes Gutenberg. Truth is that there’s a lot more to...
View Article5 Business Benefits of Social Media Contest Marketing
Contests, raffle drawings, and sweepstakes are not a new thing when it comes to promoting your business. It has been a go-to strategy for traditional marketing, and it’s still the same for digital...
View Article7 Things to Consider for Effective Brochure Design
How do you make a brochure that is worth keeping? Designing a brochure is easy. But designing a brochure that your recipient will keep for future reference is no easy feat. Effective brochure design...
View Article4 Insightful Ideas for Your Bookstore Marketing
raditional bookstores have their backs against the wall as electronic books are slowly supplanting the book printing industry. E-book readers have changed the reading habits of people. However, there...
View ArticleCan You Guess These Brands From Their Colors?
Pop Quiz! Without much detail, you can probably guess the name of an iconic company from the brand colors alone. In fact, a study by the University of Loyola in Maryland shows that color increases......
View ArticleHow to Effectively Launch Back-to-School Promotions
Launching back-to-school promotions can be great for business. Parents love a good deal and will go out of their way to get their hands on all the best ones. And with the right promotional...
View Article7 Business Card Mistakes You May Make
It’s not unusual for entrepreneurs to design business cards at some point. While it seems simple enough, there are common business card mistakes people commit when creating cards for the first time. To...
View ArticleWhat You Need to Know to Bring Customers Back
The one problem retailers often think about is how to increase foot traffic in their store and bring customers back. When customers come too few in between, entrepreneurs are left in in a state of......
View ArticleWhen Is the Best Time to Advertise on Social Media?
So you’re ready to roll up your sleeves and sell. The question now is: when is the best time to advertise on social media? Unlike traditional marketing like flyer distribution, the right time to...
View ArticleCalendar Marketing Ideas You Need to Hear
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We......
View ArticleHow to Create Catalog Buying Guides
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying... The...
View ArticleUnbeatable Business Brochure Distribution Tactics
It’s amazing what just a box full of business brochures can do for your business. The secret to a successful brochure campaign is a well-researched brochure distribution strategy. How do other...
View ArticleHow to Design a Winning Booklet Marketing Campaign
I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so...
View Article7 Essential Tips for a Successful Trade Show
One of the best investments to get customers and build business connections is attending a trade show. With dozens of other business participants however, it is a very competitive place. But I have you...
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